- Joined
- Mar 13, 2015
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No one-- especially those at DJI, ever suspected that they would sell about 500,000 of these P3's on roll out. Those numbers are mind numbing -- if 5% of those 500,000 had warranty claims, then they are upside down on customer service 30 days after the P3's were put on the street. In thirty days, this state of the art technology developed a customer service nightmare, that DJI was not prepared to handle and they are still trying to play catch-up.
Unfortunately, their Customer Service has been so bad, that it may not ever recover, but they continue to sell P3's. Why is that? Probably because it is the best buy for this type of flying camera platform available, with all the bells and whistles, extended range and signal, and it is also very easy to master.
Those who have had no warranty issues, which is a huge number, don't care about the customer service-- and those who have are either going to pay for getting the problems resolved because they don't want to wait for DJI---- or they are down the road and don't want anything to do with DJI. If DJI lost 25,000 customers to their nearest competitor, and refunded the full purchase price of the drone to everyone of those, that loss of revenue would have little or no effect on their overall revenue projections. I am sure that has already been calculated into their business plan.
Most US manufacturers are big on customer service as it is a means of building their market share. This is not the case in China, nor the US, DJI already owns most of the Market for this product. They will never be known to be a Customer Oriented company as some of the US and European manufacturers until those manufacturers build a similar product with the same performance specs at the same price point.
To be clear, I am not defending their Customer Service Policies and Procedures-- but I along with many others will continue to use their products-- simply because we do not have to spend 5 to 10K to put a camera platform in the air. All those competitors with great customer service that are producing "competitive platforms for the same price, just aren't there yet. Maybe by 2016, the competition may reach the point in their product development where customer service moves to the frot burner-- because the technological specs and performance are comparable to the Phantom.
They have always been known for horrendous customer service this isn't a recent P3 thing. They may have been surprised by how fast they were selling P3's so soon after release but I read somewhere that they sold 400,000 P2's in a year and that the CEO said every year they have been doubling unit sales. They knew this was coming especially knowing their price point would absolutely crush their competitors (3DR).
In my mind and for my money the DJi Phantoms have 1 and only 1 integrated technical advantage. Everything else is available from competitors albeit at a higher price. Lightbridge crushes everything else out there, no one is even close from an integrated standpoint of that capability.
Let's hope others they catch up. Give me the same capability and excellent customer service and I'd be willing to pay 10-15% more to try out a non-DJi product.